A flatweave rug of New Zealand wool with soumak detailA flatweave rug of New Zealand wool with soumak detailNew Zealand wool on cotton foundationYou may find traces of dried hay, grass, or straw in your rug as grazing sheep often collect plant matter in th
A flatweave rug of New Zealand wool with soumak detail
A flatweave rug of New Zealand wool with soumak detail
The Design
Named after the Soumak weaving technique used to create each custom rug, which involves wrapping the weft around the warp. This method gives the weaver the ability to create intricate designs with interesting textures and directions in the weave. Handwoven with natural undyed wool, each rug showcases the fiber’s raw beauty.
The Material
New Zealand wool is a premium wool beloved for its softness and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, and lanolin, which provides its trademark luster and protects the fiber from breaking or shedding. It’s woven onto a sturdy cotton warp for added durability.
The Maker
Our partner is a small, family-run operation based in Bhadohi, with an in-house spinning mill, dying plant, weaving unit, and washing unit. Theyre invested in researching new weaving technologies, especially when it comes to improving environmentally-sound practices.
The Designer
Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create moodboards to capture the look and feel before starting to design. When designs are finalized, they conduct an extensive sampling process, perfecting each style and color before it goes to production.
About Custom Rugs
Custom rugs are final sale from the time of purchase. The estimated ship time of your custom item can be found below the “Add to Cart” button and varies based on size. Once the custom piece is is produced it is first shipped to our warehouse for a final inspection before we send it to you.
Because our custom rugs are woven by hand, there will be natural variations in color, and final sizes can vary by up to 2″ in length and width.
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