Redolent of fabrics designed by the Bloomsbury Group’s Duncan Grant, horseshoe shaped squiggles add a fun and joyful element to these hand knotted rugs. Richly textured and plush underfoot, the sheared natural jute is silky with a satisfying sheen. Its unique mottled appearance showcases beautifully the vegetal shades and has excellent durability as well as being sustainable, biodegradable and renewable. One of the timeless creations from the collaboration between Annie and Kit Kemp, co-owner and Creative Director for Firmdale Hotels, united by their passion for colorful and carefree design, redefining contemporary Arts and Crafts for everyday life.